You are a self marketer - don't deny it

Isn't it great when we can relax among our friends and not give 2 hoots, and just throw on slippers, my RM10 for 3 faded color Ultraman T shirt and board shorts and head to the mamak.

You are a shameless self marketer. If you deny this, you are also a pathological liar.

Someone once said (Scott Adams, author of Dilbert) that everytime we get dressed, we are doing some marketing. Marketing ourselves.

Come to think of it, thats true.

I mean, if the SOLE reason for dressing is to retain modesty, then no need to have fitting rooms. Just walk into a store, first top you see, grab it. In the morning, open cupboard, first top you see, wear it. Why do we mix and match patterns, colors, why do we check for size, fitting, etc? To see how we look in it. Why? To see if we look nice. Why? Coz we want to look nice. No need to be attention grabbing, outstanding, whatever. Just, at least, nice, decent, well presented. Why? Coz we want others to see us as not THIS and more of THAT. And at other times, we dress differently. Coz we want to be seen as SOMETHING ELSE and not SOMETHING ELSE. Why does it matter how we want to be seen? Coz we want to project this image so people associate certain idealogues to us. Now, if we wanted people to think we were casual and not particularly vain and stuff, we would wear clothes that shows we didn't spend the whole day and RM800 to get on.

So all this presenting of a certain imagery to generate certain associations to us IS essentially part of what Marketing 101 teaches us. Thats why we dress a certain way for interviews.

*Note: In your next resume, please remember to add in there as well under experience: Brand Marketing Manager - I control the branding for a very important person. I handle the person's appearance, the different impressions he has to give to different people to suit his own multifaceted persona and the person's acceptable boundaries, the way he walks, talks, eats, dresses, the messages he sends in public, etc. The results are plain - this person is now a {your position} in {your company}, is quite successful, and is doing well. Recently, this person managed to clinch..yada yada.

So, in essence, we are all Marketing ourselves.